Image by upklyak on FreepikA small discussion group usually finds better solutions than any of its participants individually. A few years ago, I took part in an experiment, in which each member of the group was asked to choose, separately, from a list 10 essential items to survive for a certain time on the Moon,… Read More »
You need to market your business to make your products available to potential customers. Marketing helps businesses grow by increasing a brand’s visibility and establishing a recognisable presence in consumers’ minds. There are several ways for marketing to impact your target audience and to raise their awareness regarding the benefits your company has to offer.… Read More »
When I say I’m a translator, I often hear the answer, “Oh, okay. Nice.” The second alternative, equally frequent, is “Oh, so you translate films and tv shows, right?” No, I don’t. Although subtitling is very present in our daily lives, in a very visible way, with tv shows and films consumed daily, news, video… Read More »
It is known that due to the long period in which Brazil was under Portuguese ruling, these countries share the same language: Portuguese. Nevertheless, this language contains unique specificities. For example, it is said to be one of the only languages in the world to have words that cannot be translated, the most famous of… Read More »
As I write this, the Portuguese Government has just announced the enforcement of a sanitary fence in 3 municipalities, where more than 200 000 people live. I look out the window and see parents waiting outside the kindergarten, waiting for their children, keeping a respectful distance from each other. We’re communicating. We’re communicating that we… Read More »
Language is a living thing, which evolves over time. For Portuguese people, it comes with no surprise that the word for ‘pharmacy’, “farmácia” is written with an ‘f’. However, until the spelling reform of 1911, the rules dictated that is should be written “pharmácia”, with a ‘ph’. Similarly, the use of the expression “cair o… Read More »
Within an organization, we have two types of communication: internal and external communication. It is essential to recognise that both are important and understand their importance and worth, that is, the added value they bring companies. Internal communication is the communication within the organization in which the target audience are the employees. As for external… Read More »
My area of work is not humanities but rather IT; it may seem strange to be here talking about translation. But, in reality, I have come to realize for some time now that what I do is, in effect, a form of translation. As a programmer, I take as input the requirements for a program… Read More »
International Translation Day is celebrated on 30 September. This day marks the death, in 419 or 420, of St. Jerome, translator of the Bible from Hebrew and Greek into Latin, known as the ‘Vulgate’ or ‘popular’ edition. He was also known for writing other important texts on the art of translating. Nowadays, the work… Read More »
In order to better serve our customers we have expanded our translating offices in other countries, namely in Lyon and Paris, France, Madrid, Spain and now in São Paulo, Brazil. Customers who translate to PT-BR or from PT-BR to other languages shall have an even higher guarantee of an accurate and timely service. We intend… Read More »